ABOUT

DEDICATED TO PROVIDING INNOVATIVE LOGISTIC SOLUTIONS

With over 42 years of expertise in international trade, customs, and supply chain management, Charlie Delta helps shippers and product owners take control of complex operations.

Through our pan-European Control Tower (4PL), consultancy, and UK representation services, we deliver visibility, optimise performance, and ensure compliance, turning fragmented supply chains into controlled, high-performing operations across Europe and the UK.

OUR APPROACH

Your business benefits from a tailored approach designed to match its unique characteristics, connecting you with the right clients and markets. With a deep understanding of the industry and its challenges, you gain access to logistic solutions that align with your specific needs. Through expert insights and a customised strategy, you are equipped to navigate complexities and achieve sustained success.

Control Tower Logistics
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RESEARCH

Together, we will gain valuable insights through extensive market and competitor research, uncovering opportunities for growth and differentiation. With data-driven logistic solutions, you can make informed decisions that strengthen your competitive edge and position your business for long-term success.

Data Analytics & Dashboard Development
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TARGETING

Targeting potential risks and inefficiencies early, the Control Tower uses real-time data, predictive insight, and continuous monitoring to identify emerging issues across the supply chain. This enables proactive intervention, resolving disruptions, optimising performance, and maintaining service levels before any impact is felt by the business or the customer.

Control Tower Logistics
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RELATIONSHIP BUILDING

We will build and maintain strong customer relationships founded on trust, transparency, and mutual respect. With effective communication at the core, your brand earns credibility and loyalty within the industry. Through strategic logistic solutions, you ensure lasting connections that enhance your reputation and drive sustained growth.

UK Representation
OUR MISSION
LIVING OUR CORE VALUES EVERY DAY

Our mission is to help businesses grow and succeed by providing honest, transparent, and effective services. We believe in long-term partnerships and sustainable growth, and we are committed to creating a positive impact in the business world.

OUR VALUES
OUR VALUES INSPIRE US AND EVERYTHING WE DO

Our values aren’t just our shared beliefs; they are the mindsets we embrace, the choices we make, the actions we take.

Our values inspire us and everything we do. They’re why we are committed to leaving the world better than we found it. Each of us contributes to that effort in our own way, bringing a passion for what we do best and what we believe matters most.

About Us
SUSTAINABILITY
EMPOWERING BUSINESSES TO REDUCE CARBON FOOTPRINTS SUSTAINABLY

We are committed to sustainable business practices in everything we do. We are reducing our environmental impact by using recycled paper, reducing energy consumption, and encouraging alternative transportation. We are also committed to social responsibility by providing fair wages, supporting ethical sourcing, and giving back to the community. We believe that sustainability is not just about doing the right thing, it’s also good for business.

LEADERSHIP
CARL DAY
CARL DAY

Carl Day (MBA) with 35+ years of sales and marketing expertise in developing business growth within the food, beverage and drinks industry for leading logistics companies. His far-reaching knowledge and network directly contributed to the growth of his most recent engagement that lifted turnover from £1.7 Million to £9.4Million in three years, whilst increasing gross profits from 9% to 22% in that period.

INGA GVASALIIA
INGA GVASALIIA

Inga Gvasaliia (MBA) has vast levels of knowledge and expertise in operational and commercial activity across multiple European markets for major blue-chip clients. Her analytical skills enabled her to successfully achieve major business qualifications in Power Bi programming and has a proven record of accomplishment in business analytics and visibility reporting, whilst maintaining a commercial acumen for business development.

XAVIER ARCHBOLD
XAVIER ARCHBOLD

With over 21 years of experience in supply chain and logistics, Xavier Archbold is a seasoned professional known for his strategic insight and operational expertise. His career spans senior roles in mid-sized and large logistics organisations, consistently driving growth, efficiency, and innovation.

As an independent consultant with Charlie Delta, Xavier supports 3PLs and logistics users across strategic network analysis, sales development, and ESG-aligned operational optimisation. Previously, he led the On-Demand Warehousing division at EV Cargo Limited, scaling it to £7 million in turnover and managing over 100 3PL partners for high-profile retail and government clients. His earlier leadership roles at Wincanton and other firms reflect deep expertise in business development, tender management, and account strategy.

Xavier holds a BSc in Business Administration from the University of Bath and is a Cranfield Business Growth Programme graduate. Fluent in French and highly analytical, he delivers customer-focused, flexible solutions with measurable results. Based in Leeds, he continues to champion excellence and innovation in logistics consultancy.